First, thank you for having an interest in the Alurra theme!

Alurra was designed for personal bloggers. Although you can still use it for a more robust editorial-based blogging website by using blocks, you still have a lot of flexibility.

Alurra – A New Direction

This is the first step into a new way of developing themes compared to how we’ve been doing it for the last 10+ years. Two versions of each theme were created, one free and one premium (pro). You would normally have tried out the free one, only to later upgrade to the premium version. By doing this, you had to activate the pro theme as a new theme activation–therefore, possibly losing some configurations.

Alurra Pro Version is a Plugin

Beginning with Alurra, the premium version will not be a standalone theme, but rather it will be a plugin. This means that you can keep your free theme active all the time whereas the plugin will contain all the premium options.

How to Begin

FREE Version: To use this theme, you just need to install and activate the free version.

PREMIUM Plugin Version: Make sure you have the Free version installed and active before installing the plugin for this theme.


Rather than repeat common steps, we have split our theme tutorials into sections. They can be found either on the Support Home page, or you can find them in the left-side column that you see on this page.

Generally, you should start with the Common Setup section first as this includes the installation of your theme. After this, and if you are using the premium version of this theme, venture to the License Key Management tutorials to ensure you receive theme updates and priority support.